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Senior Director, Marketing Communications

Location:Minnetonka, MN
Exempt/Non-Exempt:Exempt
Benefits:Equus is a 100% employee-owned company through its Employee Stock Ownership Plan (ESOP.) Under the ESOP, Equus employees are empowered and directly benefit from their hard work and the success of the company. An ESOP gives employees a greater sense of ownership, and is a great instrument for attracting and retaining talent. For partners, Equus' ESOP signifies dedicated support from employees who are committed to providing a first-rate product and continued follow-through. Additional employee benefits include medical, dental, 401k retirement savings plan, paid holidays, vacation and sick leave, life insurance, medical and dependent care reimbursement accounts.
Employment Type:Full Time
Department:Marketing
Description:The Senior Director, Marketing – ECS is responsible for the strategic development of and delivery on marketing initiatives across all Equus corporate brands. Specific accountabilities include customer experience, brand and channel strategy, integrated marketing services, and team leadership of the marketing services group.

The incumbent accomplishes this through a combination of team-directed strategies and self-directed tactical execution in four key areas: 1.) Problem Identification; 2.) Solution Development; 3.) Communication Strategy; and 4.) Demand Generation. There will be a heavy emphasis on the Communication Marketing Strategy and Demand Generation roles.

KEYWORDS:
Marketing Communication Strategy, Demand Generation, Digital Media, Channel Marketing, Vendor/Supplier Management, Brand Marketing (Branding), Customer Relationship Management, Search Engine Optimization (SEO), Marketing Communication Strategy, Social Media Marketing, E-Commerce, Advertising Agencies, Executive Relationships, Marketing Presentation, Staff Development,, Business to Business (B2B) E-Commerce, Cross Selling
Duties:• Creates content strategies that cover key messages, info architecture, editorial planning, content development, and digital asset management.
• Develops channel marketing approaches in tandem with sales strategies that identify targeted partners and partner relationship development.
• Defines and executes on all digital marketing strategies and activities pertaining to online assets such as websites, blogs, email, and other digital assets, as well as digital strategies including SEO,SEM, PPC
• Gathers customer intelligence through surveys, audits, and other tools to identify needs and opportunities
• Consults with business unit leaders to craft content and digital media communications that impacts user experience and drives product/service demand
• Drives customer outreach and engagement through CRM mixed media strategies that encourage direct social engagement and cross-channel brand awareness
• Obtains market insights through syndicated and trade sources to build internal marketing team awareness of industry trends, competitors, channel insights, benchmarks, and other competitive intelligence
• Develops specific strategies to match value proposition, analysis, target customers, and customer response targets by specific market.
• Understands key brand attributes for all ECS products and services, leveraging such knowledge into programs that create enterprise-wide brand strategies
• Collaborates with internal business leaders to define and lead social media strategy, including channel and profile management and commensurate legal and regulatory compliance.
• Provides insight and expertise in to ecommerce strategies related to online processes, decision support systems, cart abandonment, and other user experience indicators.
• Oversees relationships with outside agencies and vendors for traditional marketing support related to PR/publicity, trade shows, industry events, sales tools and literature
• Builds and mentors internal marketing team, aligning such as a collaborative, cross-functional partner to all business units. Provides coaching, work direction, and professional development for all team members.
• Directly supervises a team responsible for copywriting, social media, and marketing management.
• Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.
• Coaches and develops team members in a way that promotes teamwork and optimum performance.
Qualifications:• Bachelor’s degree (B. A.) from four-year college or university.
• Ten years in a strategic marketing leadership role encompassing customer experience, brand and marketing strategy, integrated digital marketing communications and demand generation in a B-to-C environment
• Successful development of strategic partnerships with channel partners, ad agencies, and other key marketing support relationships.
• Deep understanding of the sales and marketing lifecycle/process with record of substantive, in-depth marketing solutions involving both digital and traditional marketing strategies.

* Relocation is not provided for this position.

ABOUT EQUUS COMPUTER SYSTEMS:
Equus Computer Systems is the leading provider of integrated computing, managed, and mobile solutions to the North American value-added reseller channel. Equus has custom-to-built, ready-to-ship, business-class desktop, notebook, smartphone, tablet, PC workstation, IT server, and PC storage solutions. The success of Equus stems from quality, efficiency and value.

Since 1989, Equus Computer Systems has established itself as one of America's leading provider of build to order computer systems with 6 regional manufacturing and service centers which provide national coverage with a local presence. Equus Computer Systems is providing solutions to the needs of business to business as well as vertical markets such as medical, security, audio/visual, point of sale and much more. Education and government agencies look to Equus for technology to meet their changing needs and requirements. Our systems are delivered through an extensive network of value added resellers, system integrators, and original equipment manufacturers who develop custom software applications for embedded and vertical markets. Equus recognizes the importance of utilizing name brand components and adheres to the ISO 9001 specifications.

LINKS:
www.equuscs.com
www.equuscs.com/newsroom
www.linkedin.com/company/equus-computer-systems


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